Earlier this month, the HHFR team attended the 2016 Beijing Book Fair (BBF). This fair is the top three largest book fairs in China. It has been a great opportunity to get a close-up look at the booming Chinese market under the new two-child policy. Moreover, we had met the top domestic publishers of the industry and gained more insight about the business. Through this book fair, the HHFR team generated a lot of recognition, interest, and curiosity to potential buyers. Aside from meeting many new publishers, we also had the opportunity to see many of our existing clients from the printing business. Now that we have returned from the Beijing book fair with better perception, we are looking forward to extending our efforts to more significant milestones in 2016!

About BBF

Beijing Book Fair is sponsored and supervised by Chinese Publishing Association and the Books and Periodicals Distribution Association of China. Twenty-eight sessions have been held successfully since 1987, and it has become the trend-setter in Chinese publishing industry. By now, the Beijing Book Fair, together with the National Book Expo and Beijing International Book Fair, are considered the three largest book fairs in China.

Source: cbi.gov.cn

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