Beijing International Book Fair (BIBF) is now considered by many to be one of the top international book fairs in the World. This year, it was again held at the China International Exhibition Center from August 24 through 28.

With the new 2 child policy, the Chinese market is growing at a staggering rate in the past 9 months. With this in mind, Hung Hing has taken a much larger booth at a more prominent location at the BIBF this year. And thanks to the Beluga team, our booth was no doubt one of  the nicest booth at the fair.

The booth was divided into 2 areas, the “Rights selling” area was constantly busy with Vick Chan, Karen Hong and Michiko Tsubaki introducing our partners’ books and closing deals with the local publishers; whilst the Belgua area had a very good vibe throughout the fair, with parents coming in with their kids to experience our latest innovations and technologies. Needless to say, we nailed it!

The next China book fair which we will be featured in will be at the Shanghai Children’s Book Fair on the 18 to 20th November. Hope to see you all there ＝）

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